The digital transformation is driving a new way of doing business for Consumer Packaged Goods (CPG). The industry is being forced to rethink every aspect of their business model and adopt technologies that can help them remain relevant, identify opportunities, deliver valuable information and serve their consumers better. To survive, CPG companies need to invest in artificial intelligence (AI) and data-driven strategies, which can help them build brand resilience by identifying faster consumer needs, create more relevant products and services at scale, enable better sales forecasting as well as provide essential insights into consumer behavior.

The disruptive change brought by this pandemic has set the stage for an accelerated digital transformation. CPG companies must build brand resilience and thrive in this new world, investing in artificial intelligence (AI) and a data-driven strategy is pivotal.